Privacy Policy

Last updated: January 1, 2026

Overview

Liberty New York, Inc. ("Liberty NY," "we," "us," or "our") is committed to respecting your privacy. The purpose of this Privacy Policy is to inform you what information we collect from you, how we use your information, and the choices that you have regarding our use of your information. This Privacy Policy applies to information we collect about you through our website at www.libertynewyork.com and anywhere else we interact with you. By using our website or sharing your information with us, you are accepting and consenting to the practices described in this Privacy Policy.

Liberty New York supports and adheres to the guidelines and practices adopted by the Direct Marketing Association's Privacy Promise to American Consumers. We have agreed to (1) provide customers with notice of their ability to opt out of information rental, sale, or exchange with other marketers; (2) honor customers' requests not to share their contact information with other marketers; and (3) honor customers' requests not to receive mail, telephone, or other solicitations from Liberty New York.

Collecting Information About You

Categories and Types of Personal Information We Collect

We collect the following categories and types of personal information:

Contact Information: your first and last name, postal address, email address, and phone number;
Other identifying information: IP address, social media user names, passwords and other security information for authentication and access;
Financial Information: credit card, debit card and bank account information;
Demographic information: gender, age, employment information and salary information;
Geolocation data;
Internet or other electronic activity: your browsing and click history, including information about how you navigate within our services and which elements of our services you use the most;
Commercial information: products purchased or viewed on our website;
Audio and visual information: your videos and photos; and
Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude.

Categories of Use

Transactional Purposes: We use your contact information, financial information, and commercial information to:

Receive, process, confirm, send and track your order or registration;
Communicate with you about your order or registration; and
Process any registration you make to one of our services.

Analytical Purposes: We use your other identifying information, internet activity and browsing history, commercial information, demographic information, and geolocation data to analyze preferences, trends and statistics.

Marketing and Promotional Purposes: We use your contact information, commercial information, demographic information, internet or other electronic activity, geolocation data, and inferences to inform you of our new products, services and offers; provide you with targeted advertising; run contests, promotions and sweepstakes; and provide you with other information from and about Liberty New York, including personalized marketing communications.

Maintenance and Improvement of Services and Website: We use your contact information, commercial information, and internet activity and browsing history to provide and maintain functionality on our website, including customer review features; handle your customer service requests; and help us diagnose technical and service problems and administer our website.

Review and Content Creation Purposes: We use your contact information, commercial information, and audio and visual information to enable reviews of our products and to display content that you have created and allowed us to display on our website and services and on social media.

Security and Fraud Prevention: We use your contact information, other identifying information, commercial information, financial information, geolocation data, internet activity and browsing history, and inferences to protect this website, our company, and others and to prevent fraud, theft and misconduct.

Sources of Personal Information

We collect information from the following sources:

Directly from you: We collect contact and demographic information directly from you. We also collect payment information from you.
From third parties: We collect your personal information from third parties, such as social media sites and data co-ops. We may use services such as Google Maps on our website to collect geolocation data to create greater ease of use in our checkout, including to suggest your shipping and billing address, or to help you find the closest store location. We may collect your identifying information from social media platforms in accordance with their terms of use and privacy policy. We may purchase from and trade contact information, demographic information, commercial information, and internet and electronic activity with data co-ops and other third party data aggregators.
Passively: We collect Internet or other electronic activity passively using tools like browser cookies. This activity is further described in the Advertising and Online Tracking section below.

Combining Information

We may combine information you give us online or through our website. We may also combine that information with publicly available information and information we receive from or cross-reference with third parties. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you directly about our products and events that may be of interest to you, and for other promotional and commercial purposes.

Our Service Providers

We may contract with companies or persons to provide certain services including credit card processing, shipping, data analysis and management, promotional services, etc. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.

Our Select Partners

From time to time we might establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy policies are consistent with ours. These are known as our Select Partners. In such cases we might rent, exchange, share and/or cross-reference information, including contact information about you that will enable such persons or entities to contact you regarding products and services that may be of interest to you.

Corporate Transactions

We may share personal information with parties to business transactions such as those we deal with in mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party.

Law Enforcement and Courts

In certain instances we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Liberty New York or to others. We may also disclose your contact information when we believe the law or legal process requires it.

Cookies

When you visit our website, we send one or more cookies to your computer or other device. We may also use cookies and other similar technologies in emails that you receive from us. A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A session cookie expires immediately when you end your session (i.e., close your browser). A persistent cookie stores information on the hard drive so when you end your session and return to the same website at a later date the cookie information is still available. We use cookies to improve the quality of our service when you visit our website and other websites of interest to you. We also use cookies to remind us of who you are, tailor our products, services and advertising to suit the personal interests of you and others, estimate our audience size, assist our online merchants to track visits to and sales at our website and to process your order, track your status in our promotions, contests and sweepstakes, and/or analyze your visiting and email interaction patterns.

If you would like to opt out of accepting cookies altogether, you can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, certain features of our website or other services may not work if you delete or disable cookies.

We use Google Analytics on our website to collect usage data, to analyze how users use the website and to provide advertisements to you on other websites. For more information about how to opt out of having your information used by Google Analytics, visit https://tools.google.com/dlpage/gaoptout/.

Browsing Session Information

We use technologies that maintain records of your browsing session, chats, and other activities on our website. These technologies may include session replay that maintains a record of your interactions with our website, chat providers that maintain a transcript of your chats, cookies, pixels, and other tracking technologies that share some of your interactions with our website, as well as other technologies that collect and share your interactions with our website. We use this information for quality control, customer service, fraud prevention and security, and marketing purposes.

Advertising and Online Tracking

We allow third-party companies to serve ads and/or collect certain information when you visit our website. These companies may use information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) collected during your visits to this and other websites in order to provide advertisements about goods and services likely to be of interest to you. These companies typically use a cookie, tracking pixels or third party web beacons to collect this information. Our systems do not recognize "Do Not Track" signals, but several of these third party companies who utilize these cookies or beacons on our website enable you to opt out of this behavioral advertising. To learn more or opt out from these companies you can visit http://www.networkadvertising.org/choices/ and https://www.aboutads.info/choices/.

Opting Out Of Marketing And Transfers; Updating Information About You

We want to communicate with you only if you want to hear from us. If you prefer not to receive direct marketing from us or from our Select Partners, or if you would like to opt out of our rental or exchange of your information with other marketers, please let us know. You can contact us at admin@libertynewyork.com. If you would like to update or correct your email address, mailing address or other contact information with us please contact us the same way.

You may also click the designated link at the bottom of all email advertisements to be removed from future email updates.

Please note that any requests to remove or update your contact information may take up to five days for your email request and 6–8 weeks to process your postal mail request.

We may need to contact you via phone, email or mail to address questions or issues specific to your order, entry, etc., even if you have opted to not receive marketing communications from us. We contact you only in ways compatible with your communications choices. To the extent necessary for such purposes, we take reasonable steps to make sure that your contact information is accurate, complete, current, and otherwise reliable.

Privacy Rights Under Certain State Privacy Laws

If you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia, Indiana, Kentucky, or Rhode Island, you may have certain privacy rights under the applicable privacy laws in your state ("State Privacy Laws"). This section describes those rights and how you can exercise them with Liberty New York.

Rights Requests – Right to Know, Right to Deletion and Right to Correct

You can request what personal information we have collected, used, disclosed, and sold and a portable copy of that personal information (right of access). You can also request that we delete your personal information. We may not delete all of your personal information if certain exceptions apply, such as to complete a transaction, for security purposes, to comply with legal obligations, or for internal use compatible with the context in which you provided the information.

You may also request that we correct certain inaccurate information that we have about you.

To submit a request to know, a request to correct or a request to delete, please contact us at admin@libertynewyork.com. In order to verify your identity, we may ask you to provide certain information. We will maintain a record of your request.

Do Not Sell or Share/Use My Personal Information for Targeted Advertising

Through our participation in digital advertising networks and in connection with our Select Partners, we may sell or share/use for targeted advertising certain categories of personal information including identifiers, internet/electronic activity, commercial information, and inferences. We do not knowingly sell or share/use for targeted advertising the personal information of minors under the age of 16.

You can opt-out of us selling or sharing/using your personal information for targeted advertising by enabling an opt out preference signal for a browser or plug-in that makes it clear that such signal is meant to have the effect of opting you out. You may also contact us at admin@libertynewyork.com to opt out.

Non-Discrimination

We will not discriminate against you for exercising any of your rights under State Privacy Laws and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of goods or services if you exercise any of your rights under State Privacy Laws.

Retention

We will store your personal information for as long as is reasonably necessary to fulfill the purposes described in this Privacy Policy or as required by law.

Security

We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. To guard your information delivered to us electronically, our website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and address so only we are able to decode your information. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, to the extent permitted by law, we do not guarantee or warrant the security of any information you transmit to or from our website, and you do so at your own risk.

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.

Protecting Children

We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that any of your children has provided us with personal information without your consent, please contact us at admin@libertynewyork.com and we will take steps to remove that information from our servers.

Links to Third Party Web Sites

Our website may contain links to websites operated and maintained by third parties, over which we have no control. Privacy policies on such linked websites may be different from our privacy policy. You access such linked websites at your own risk. You should always read the privacy policy of a linked website before disclosing any of your information on such website.

Policy Changes

If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our website. Those changes will go into effect on the effective date posted in the notice and at the end of the revised Privacy Policy. The new policy will apply to all current and past users of our website and will replace any prior policies that are inconsistent. Your continued use of our website or other services constitutes your acceptance of the practices described in the revised Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at admin@libertynewyork.com.

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